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Zillow Gone Wild, Compass Files For IPO, & A $350M Home Makes Its Debut

If you frequently and endlessly scroll through Instagram 📸 *and* you love 😻 anything having to do with houses, you may have already come across the Instagram account known as Zillow Gone Wild 🤪—although the account was created only two weeks 📅 ago, it has since amassed over 440,000 followers. If you're not already following, you're in for a treat 🍬.

Compass has filed confidentially 🤐 to go public 📈. The residential brokerage, which has raised $1.5 billion 💵 from investors including SoftBank 🏦, said it submitted a draft registration statement 📑 with the U.S. 🇺🇸 Securities and Exchange Commission on Monday.

After nearly a decade of design 🧑‍🎨 and development 🏗 work, what is being billed as “the world’s most expensive home” is finally ready for its close-up. Set on a five-acre parcel in the posh Los Angeles 🌴 enclave of Bel Air—and aptly named The One—the 105,000-square-foot property’s interiors have remained a closely guarded secret 😶. Until now. AD has been an exclusive look 👀 at what’s inside this record-setting 🥇 property—and the design and aesthetic minds 🧠 that made it happen.

Starting from scratch 📝 in a new industry means earning everything—from opportunities, to meetings with investors 🤑, to your clients’ trust. When you’re in an industry that’s especially traditional, like law ⚖️ , accounting 🧮, or real estate 🏠, for example, it can be even more challenging 😩 to land those first few clients. You’re not only competing with other professionals—you’re also pushing your way 😤 into your area’s entrenched hierarchy 🙅‍♀️, whether you’re in a small town in the Midwest or a city like LA or Chicago.

When Opendoor, Zillow Offers and other “iBuyers” popped up 🆙 around the country 🗺 a few years ago, they hoped to upend 🙃 the traditional homebuying process by doing for real estate what Amazon did for online shopping 🛒 by using technology 🤖 to eliminate ❌ all the hassles and uncertainties 🤷‍♂️ of buying and selling a house. That included offering sellers “instant” ⏳ online offers on properties the companies would later resell.



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