Real estate agents, for the most part, are addicted to "average." Larry Kendall calls it “terminal normality.”
Most agents settle for the easiest route and accept that being just average is acceptable. The people who live in this average world often seek out and recruit others to accept this belief… Have you ever heard, “Misery loves company?”
What we know is consumers expect excellence… They run away from what they consider mediocre OR will DEMAND to pay LESS to accept it. So, with this in mind, how does one separate themselves from the herd and be perceived/known as EXTRAordinary?
What I have found in my career, is that there are 3 simple steps to being EXTRAordinary…
Eliminate LIMITED/NEGATIVE THINKING… Instead of deficit-based thinking, employ asset-based thinking. What researchers have found is that even the smallest change or shift in our thinking can often cause seismic results. Also, remember what your mother always said, “You are who you hang out with…” Seek out and surround yourself with people who are more successful, have more experience and who think differently than you do… Challenge your status quo!
Make a COMMITMENT TO EXCELLENCE… I often talk to you about not merely being a real estate broker, but to be a KNOWLEDGE BROKER. You must know the market inside and out, as well as anything that affects the marketplace (interest rates, inventory, demand, buyer activity, local conditions, etc). This is known as ‘technical excellence’ and will help you create real value for your customers.
Remember… ACTIONS SPEAK LOUDER THAN WORDS!… You can’t just "talk the talk," you have to "walk the walk." Clients eventually see through "smoke and mirrors." Always be transparent, authentic, and honest. Customers appreciate it when you don’t tell them what they WANT to hear, but rather what they NEED to hear. This honesty creates trust and lifelong customers/referrals.
Following these steps will ensure that you are always bringing your FIRST CLASS game to the field. Never settle. Just like sports cars require premium fuel to reach maximum performance, your career requires the same— NEVER BUY ‘REGULAR’…
My Uncle used to tell me, “It only takes a little more to be first class!” ALWAYS BE FIRST CLASS!