If you want to start a new business in real estate, it’s important to know how to generate leads without cold calling. Cold calling can be very difficult for those who don’t have the knack for it. You might send out hundreds of flyers or go door-to-door and only get one lead. That’s not a very good return on investment at all.
Here are some creative ideas on how you can generate leads:
1. Join an online forum where people in your area might be looking for assistance with their home search. Post links to your listings or ask informative questions about neighborhoods and property values in the area (just check out the Gary V. $1.80 method).
2. Partner with local service providers who offer free services, like an energy assessment that could identify areas of improvement in the home to make it more energy-efficient, or offer to take free drone photography.
3. Start a professional blog where you can share your expertise on real estate issues and trends in your area. Share links to your listings too! Blogging is a great way to get backlinks which can help drive traffic to your site from other reputable sources like newspapers and local TV stations.
4. Post engaging content about real estate on social media and offer to provide information that your sphere may not have access to, like pricing information or recent trends (like in the infographic below).
At AGENT 1, we help you take advantage of these types of strategies and help you focus on what matters so that you can do what you love.